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Write
a 1,050- to 1,400-word paper in which you complete the following:
·
Research and describe the internal and
external environments of 2 to 3 real-world companies using an environmental
scan.
·
Determine what competitive advantages
each company has and what strategies each company is using.
o
How does each company create value and
sustain competitive advantage through business strategy?
o
What measurement guidelines is each
company using to verify its strategic effectiveness?
o
How effective are the measurement
guidelines that each company is using?
Format
your paper consistent with APA guidelines
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